The Pandemic Needed Better Messaging | All About The SafetyNet App

WEBVTT 1 00:00:08.189 --> 00:00:14.150 Hi, welcome back. Johnny emotions here with the daily emotions. Well, 2 00:00:14.230 --> 00:00:21.820 it's Sunday, November twenty two, almost Thanksgiving in America, big Thanksgiving holiday 3 00:00:21.859 --> 00:00:26.820 coming up soon, right at the peak, the second peak. Well, 4 00:00:26.980 --> 00:00:30.379 if the second peak is higher than the first peak, I think this would 5 00:00:30.379 --> 00:00:34.859 be then the new peak. So let's just call it the peak, the 6 00:00:34.939 --> 00:00:39.329 peak of the pandemic in America. I caught the news earlier today. It 7 00:00:39.409 --> 00:00:47.570 said people are die now. Couldn't be catching covid at one person per minute. 8 00:00:48.609 --> 00:00:54.280 It's entirely possible. That's one person dying per minute, which is pretty 9 00:00:54.320 --> 00:00:59.119 fucking grotesque. And of course the president is nowhere to be found, probably 10 00:00:59.320 --> 00:01:03.079 in the White House sucking his thumb when he's not tweeting, or on the 11 00:01:03.119 --> 00:01:10.150 golf course, completely abandoned his job. You know, I think the pandemic 12 00:01:10.150 --> 00:01:12.510 because I have a lot of friends and family in California, that's where I'm 13 00:01:12.510 --> 00:01:18.620 from, and they're on lockdown again, and that reminded me of a couple 14 00:01:18.620 --> 00:01:22.579 of things. The pandemic, if it had better leadership at the top, 15 00:01:23.019 --> 00:01:30.540 it would have had way better brandy. So once not trying to say we're 16 00:01:30.579 --> 00:01:33.209 trying to sell pandemic or death or anything like that. Of course not. 17 00:01:33.689 --> 00:01:41.250 I'm trying to say we could have sold compliance much earlier if the dupe is 18 00:01:41.329 --> 00:01:46.329 in the White House would have understood the weight of the problem and addressed it 19 00:01:46.609 --> 00:01:49.799 head on. He claims to be a marketing professional, a branding guru. 20 00:01:51.519 --> 00:01:55.879 Fuck all. He missed a complete opportunity here. For example, the term 21 00:01:56.000 --> 00:02:05.030 lockdown is ownerous, authoritarian and not actually true. Nothing's locked in California at 22 00:02:05.150 --> 00:02:09.909 ten PM, you can unlock your door, nothing will happen. You can 23 00:02:09.949 --> 00:02:15.900 unlock your door and go outside, nothing will happen. Can Unlock your door 24 00:02:15.900 --> 00:02:17.580 and go outside and get in the car and go to the airport. Nothing 25 00:02:17.659 --> 00:02:23.860 will happen. So lockdown, in my mind, is just ridiculously authoritarian and 26 00:02:24.580 --> 00:02:29.180 sounds fascist from the get go. So we got to get rid of that 27 00:02:29.340 --> 00:02:34.849 term. How about guidance? Remember when we had actual terrorists that blew up 28 00:02:34.889 --> 00:02:38.250 the twin towers and we had that silly color coded terror threat level system? 29 00:02:38.930 --> 00:02:43.169 Well, it was fun to make fun of, but you kind of got 30 00:02:43.289 --> 00:02:46.120 it at least. It might not have even been accurate. But if we're 31 00:02:46.120 --> 00:02:50.719 going to play along with the government's propaganda or guidance or whatever you want to 32 00:02:50.759 --> 00:02:53.719 call it, then at least everybody in the country be on the same page. 33 00:02:54.879 --> 00:02:59.270 So that way, when it's threat level read, you know why you're 34 00:02:59.270 --> 00:03:01.789 being asked to, you know, go through extra screening at the TSA. 35 00:03:02.349 --> 00:03:06.150 You know why this is happening. There's no need to question it. You 36 00:03:06.270 --> 00:03:09.469 like, Oh, it's another level red week, okay, you get it. 37 00:03:09.550 --> 00:03:14.500 If it drops down, the orange and yellow start to feel the restrictions 38 00:03:14.580 --> 00:03:19.259 ease up and they never use terms like lockdown at all. And then the 39 00:03:19.379 --> 00:03:25.020 mislabeling of physical distancing as social distancing has really fuck with a lot of people's 40 00:03:25.020 --> 00:03:32.210 heads too. Humans need and continue to socially interact. There is no social 41 00:03:32.289 --> 00:03:38.050 distance. The only social distance is trump supporters distance from the rest of America. 42 00:03:38.810 --> 00:03:43.879 That has happened. Yes, there's a social distance now because they've politicized 43 00:03:44.280 --> 00:03:47.120 a pandemic, and when I say they, I mean the leaders of both 44 00:03:47.240 --> 00:03:53.039 popular political parties in America in cahoots with the mass media of all stripes. 45 00:03:53.800 --> 00:03:59.710 So, yeah, America is socially distant now. However, we're not physically 46 00:03:59.750 --> 00:04:03.110 distant. We should have said physically distance. We should be seeing spread out, 47 00:04:03.430 --> 00:04:09.990 everybody spread out. People understand spread out. So we've got ridiculous messaging 48 00:04:10.099 --> 00:04:15.860 on both lockdowns. We've got bad messaging on social distancing, it's inaccurate, 49 00:04:17.540 --> 00:04:21.860 and and then this new thing curfews. This is the most mindboggling thing to 50 00:04:21.939 --> 00:04:28.850 me as a small business person in the past I don't really take an opinion 51 00:04:29.410 --> 00:04:31.250 on small businesses, whether they're open or not. I'm not. I don't 52 00:04:31.250 --> 00:04:34.569 know what's essential. Depends on what I'm doing that day. At some point 53 00:04:34.649 --> 00:04:39.480 every business would be essential to me because I'm doing trying to get something done 54 00:04:39.480 --> 00:04:44.839 right. But what is it? locksmiths? How about sign makers? Why 55 00:04:44.920 --> 00:04:48.319 not restaurants? HMM, supermarkets, okay, dent so by start adding so 56 00:04:48.480 --> 00:04:54.189 many it's almost like, well, hmm, almost everything is essential. Here's 57 00:04:54.189 --> 00:04:59.189 why I think the curfew things are we live in many dimensions and the two 58 00:04:59.350 --> 00:05:06.819 dimensions that humans love to measure most are space and time. So if we 59 00:05:06.939 --> 00:05:14.459 can spread out through space, like giving ourself physical distance, well we can 60 00:05:14.500 --> 00:05:19.579 also spread out through time. So artificially shutting any store, restaurant, bar 61 00:05:19.819 --> 00:05:27.290 or any any place else that is allowed to be open otherwise, by artificially 62 00:05:27.329 --> 00:05:32.410 limiting it's ours, you are creating more crowds. You're squeezing more people into 63 00:05:32.490 --> 00:05:38.000 fewer hours. So there's a time space continuum thing happening here. It's not 64 00:05:38.160 --> 00:05:41.519 just the space we're dealing with, the humans live in, it's also the 65 00:05:41.639 --> 00:05:45.800 time, the time of day. So if you want to spread people out, 66 00:05:45.800 --> 00:05:49.230 if you want to minimize traffic, you start scheduling people throughout the twenty 67 00:05:49.269 --> 00:05:54.990 four hours of the day. I go grocery shopping near when the supermarkets close 68 00:05:55.069 --> 00:05:59.750 because there's far fewer people. They're Duh. So curfews just don't make sense 69 00:05:59.790 --> 00:06:01.509 at all. And I'm not trying to be arrant or not trying to be 70 00:06:01.550 --> 00:06:04.819 a scoff law or deny science or anything like that. And I think you 71 00:06:04.939 --> 00:06:10.500 know my point. If people, if these places are already open, that's 72 00:06:10.540 --> 00:06:15.379 a different argument. Bars probably shouldn't be open, bowling alley is probably shouldn't 73 00:06:15.379 --> 00:06:17.060 be open. Play, I mean a lot of places just shouldn't be open 74 00:06:17.300 --> 00:06:21.689 until the pandemic goes away. The government should help these people, help the 75 00:06:21.769 --> 00:06:26.250 owners get by, you know, bare minimum, whatever it takes. I 76 00:06:26.329 --> 00:06:30.050 mean just fucking help these people out, because they need to shut down a 77 00:06:30.209 --> 00:06:36.399 lot of places, but those that are deemed essential meant let them or encourage 78 00:06:36.439 --> 00:06:41.319 them to spread their hours out, spread your people out, spread your hours 79 00:06:41.360 --> 00:06:46.120 out. That give everything a lot more breathing room, and well, metaphorically 80 00:06:46.120 --> 00:06:48.550 speaking, but it also put a lot less germs in the air at any 81 00:06:48.629 --> 00:06:53.269 given moment. So if you have is, if you got a comment or 82 00:06:53.310 --> 00:06:57.670 if you know some scientific basis for the curfew, let me know, like 83 00:06:57.750 --> 00:07:01.980 if there's a counter argument to why not spread people out even more throughout the 84 00:07:02.100 --> 00:07:05.740 night to keep them further away from each other, even in the same space? 85 00:07:05.779 --> 00:07:09.860 If you got twenty people working for you from, you know, during 86 00:07:09.899 --> 00:07:14.220 daytime hours, how about ten during daytime hours and ten during nighttime hours? 87 00:07:15.379 --> 00:07:17.970 Now I don't know, makes sense to me. So here's the thing I 88 00:07:18.089 --> 00:07:24.850 was going to talk about yesterday. Safety Nets, right, and the importance 89 00:07:24.930 --> 00:07:30.360 of having a personal safety net, especially when things get bad, like when 90 00:07:30.399 --> 00:07:34.800 you get so depressed that you can't suddenly form a safety net. You really 91 00:07:34.839 --> 00:07:39.839 need to work on having one put together all the time. But then it 92 00:07:39.959 --> 00:07:45.069 started to think, like what is the nature of a net? And I 93 00:07:45.230 --> 00:07:49.509 instantly thought of those old cargo nets that we used to play on as kids 94 00:07:49.709 --> 00:07:53.829 and that I used to bring my kids to play on as an adult and 95 00:07:54.110 --> 00:07:57.829 also play on it with them. And there were basically two important parts to 96 00:07:57.949 --> 00:08:03.620 these nets, the rope and the node that connected the ropes were at the 97 00:08:03.660 --> 00:08:07.459 points where the ropes touched and the case of a cargo nt, I think 98 00:08:07.540 --> 00:08:11.699 was a little piece of steel, little round piece of steel with holes on 99 00:08:11.779 --> 00:08:13.050 four different sides, and the ropes just kind of work their way through. 100 00:08:15.290 --> 00:08:20.209 And this is kind of industrial strength net. But the same principle holds in 101 00:08:20.410 --> 00:08:26.209 every net and including digital nets, digital networks. So we've got what I'll 102 00:08:26.209 --> 00:08:31.920 call the rope and the nodes. Without the nodes you just have a series 103 00:08:31.959 --> 00:08:35.919 of ropes criss crossing each other that, if anything fell on to the ropes, 104 00:08:35.960 --> 00:08:41.320 would simply open up and it would drop through. So the nodes are 105 00:08:41.429 --> 00:08:48.149 required and in my metaphor, the nodes are your people. So the nodes 106 00:08:48.190 --> 00:08:52.629 your friends, your family, those are the various nodes. And what I 107 00:08:52.750 --> 00:08:56.019 noticed, especially in my own life and I think probably many people's lives, 108 00:08:58.299 --> 00:09:05.340 is that our personal safety nets are fairly weak because the nodes are not connected 109 00:09:05.379 --> 00:09:09.330 to the other nodes by any rope. We have a bunch of loose nodes. 110 00:09:11.129 --> 00:09:15.090 So if you imagine like well, and this is why your safety that 111 00:09:15.169 --> 00:09:16.929 fails. There's not an actually a net there. You've got a bunch of 112 00:09:16.970 --> 00:09:20.210 rope playing around. It's not connected to the nodes that are laying around. 113 00:09:20.210 --> 00:09:24.360 So while you might have a best friend, two or three or five, 114 00:09:24.960 --> 00:09:28.960 you've got several relatives that care, coworkers, friends at school, things like 115 00:09:30.039 --> 00:09:33.919 that. Here's the thing. If the nodes are not connected to each other, 116 00:09:35.120 --> 00:09:39.309 like if your friends and family don't know one another or have a way 117 00:09:39.389 --> 00:09:43.750 to connect when you're in trouble, your net is going to fail because what's 118 00:09:43.789 --> 00:09:48.990 going to happen is you're going to rely too heavily on anyone node. So 119 00:09:48.110 --> 00:09:52.379 I mean using that metaphor, that analogy. Can you imagine falling onto a 120 00:09:52.500 --> 00:09:54.980 net that was just the little metal balls? Like? None of those are 121 00:09:56.019 --> 00:10:00.460 going to hold you up. So the trick is connecting all the nodes with 122 00:10:00.580 --> 00:10:03.779 the rope and basically getting your friends to communicate with each other, your friends, 123 00:10:03.940 --> 00:10:09.169 family, fellow students, Co workers and that sort of thing. So 124 00:10:09.330 --> 00:10:13.450 then check this out. Then then discovered an APP. It's simply called safety 125 00:10:13.490 --> 00:10:18.009 net, and here's what it does. So you enter in your top eight 126 00:10:20.129 --> 00:10:24.639 contacts the people that you consider the nodes, let's say, of your safety 127 00:10:24.679 --> 00:10:31.240 net, and this APP becomes the rope that connects the nodes so that if 128 00:10:31.279 --> 00:10:35.909 you're at an ever a dire situation, you can activate your safety net at 129 00:10:35.950 --> 00:10:39.590 the push of a button. And so what it does? You put in 130 00:10:39.629 --> 00:10:43.190 your top eight people, friend, family, like I said, Co workers, 131 00:10:43.190 --> 00:10:46.549 students, just basically people you really trust to at least have your back 132 00:10:48.269 --> 00:10:50.659 and work with somebody else. So what it does then it sends out a 133 00:10:50.740 --> 00:10:56.500 message to that person says, Hey, you've been added as a node of 134 00:10:56.620 --> 00:11:01.419 Soandso's safety net. Do you agree? So it's really interesting is the moment 135 00:11:03.620 --> 00:11:09.330 you send out this email to all eight people in your nodes list, the 136 00:11:09.450 --> 00:11:15.330 technology starts counting, starts it's cut. There's a timer, basically, and 137 00:11:15.490 --> 00:11:20.440 it detects how quickly each one of those nodes reacts, what they react with 138 00:11:20.919 --> 00:11:26.440 and the words they use in response, and it starts developing an algorithm for 139 00:11:26.399 --> 00:11:33.149 the reliability of that particular node. So over time you'll be able to tell 140 00:11:35.110 --> 00:11:37.629 how reliable that notice. So in the event you have a crisis and you 141 00:11:37.669 --> 00:11:41.710 hit a button that activate your safety net, you tell it what's the problem 142 00:11:43.149 --> 00:11:48.460 and there's some predetermined buttons you can push, like having a really bad day, 143 00:11:48.820 --> 00:11:54.860 need somebody to talk to, having a problem at work, having a 144 00:11:54.139 --> 00:11:56.500 personal issue. You know, there's a couple of presets and then you can 145 00:11:56.539 --> 00:12:03.250 customize the commands at will. Your the eight people in your safety net know 146 00:12:03.450 --> 00:12:05.769 what these are. They're not going to be surprised by it. But what 147 00:12:05.889 --> 00:12:09.409 happens is here's the interesting thing. So when you activate your safety net, 148 00:12:09.490 --> 00:12:13.009 all of a sudden these eight people are instantly invited to a group chat, 149 00:12:15.049 --> 00:12:18.120 exclusive and private to you. They see each other's first name and that's all. 150 00:12:18.840 --> 00:12:22.919 They don't have each other contact information. Of course, if they're in 151 00:12:22.960 --> 00:12:26.080 your friend and family circle, they probably know who each other are anyway. 152 00:12:26.080 --> 00:12:28.639 But the point is their data, the people in your safety net, is 153 00:12:28.759 --> 00:12:31.870 not being sucked into the APP, up to a cloud to be used by 154 00:12:31.950 --> 00:12:37.909 corporation. This is all your private little eight person network. And so what 155 00:12:37.029 --> 00:12:41.429 safety that does, then, by bringing everybody into the group chat using AI, 156 00:12:41.710 --> 00:12:46.500 is starts to detect who goes into the chat first, who says what 157 00:12:46.779 --> 00:12:52.059 first, and starts to build a stronger algorithm of to where the strongest nodes 158 00:12:52.100 --> 00:12:56.220 are and where the weakest nodes are. So if the nodes grow before below 159 00:12:56.220 --> 00:13:00.889 a certain level, it'll suggest that you replace that node. Now this is 160 00:13:00.929 --> 00:13:05.769 all anonymous to the people in your safety net. They don't know what rank 161 00:13:05.850 --> 00:13:09.529 they are. They don't know if they are being replaced or not. That 162 00:13:09.809 --> 00:13:13.279 is private for you because this is a tool for you to know who your 163 00:13:13.360 --> 00:13:16.960 safety net is. Now, of course, if they downloaded the APP for 164 00:13:18.039 --> 00:13:22.919 themselves and added you, then you would also be ranked similarly. But I 165 00:13:22.000 --> 00:13:26.600 just think the really cool thing is to be able to have an APP on 166 00:13:26.639 --> 00:13:31.269 your phone the safety net algorithm. It's pretty straightforward. It just uses a 167 00:13:31.909 --> 00:13:37.549 kind of urgency, of timing as one factor. It uses keyword, it 168 00:13:37.629 --> 00:13:43.059 transcribes keywords and detects keyword repeat usage and things like that, like are they 169 00:13:43.139 --> 00:13:45.899 loving, words of the kind, words of the horse words? Are they 170 00:13:45.980 --> 00:13:50.179 missdirecting you or redirecting you? Are they asking for more information you? So 171 00:13:50.379 --> 00:13:56.049 the algorithm and the AI starts to detect who might be a better, stronger 172 00:13:56.169 --> 00:14:01.090 node in your safety net based on their responses and the speed of their responses. 173 00:14:01.809 --> 00:14:05.129 But the AI doesn't know who they are. It doesn't know that that's 174 00:14:05.129 --> 00:14:07.769 your mom or that's your best friend. It doesn't know anything about them. 175 00:14:07.809 --> 00:14:11.840 Except for the name that they put in there and their contact, their phone 176 00:14:11.879 --> 00:14:16.159 or the email. So beyond the phone or the email, the AI doesn't 177 00:14:16.159 --> 00:14:18.919 know anything about that person. So it's not judging them as a person, 178 00:14:18.519 --> 00:14:24.870 it's judging their effectiveness as a node of your or safety net. So hopefully 179 00:14:24.990 --> 00:14:28.990 by using just, you know, effectively math, you know, a clock 180 00:14:28.389 --> 00:14:33.110 and analytics on words, that I think would strengthen a lot of people safety 181 00:14:33.110 --> 00:14:35.669 nets right off the bat. And just knowing that there are people out there 182 00:14:35.710 --> 00:14:41.460 that will reply to you if you ask, because maybe a lot of people 183 00:14:41.500 --> 00:14:45.500 don't reply when you ask. I'm speaking for myself of course, but I 184 00:14:45.580 --> 00:14:48.899 think when I'm asking for help, a lot of people don't reply because they're 185 00:14:48.899 --> 00:14:50.379 not part of a net. They know they're not part of a net, 186 00:14:50.460 --> 00:14:56.090 they know it's just going to be them by themselves trying to help me from 187 00:14:56.129 --> 00:15:01.250 a distance and Hopp that's almost impossible. So then they simply don't engage and 188 00:15:01.370 --> 00:15:05.450 I feel completely abandoned. So that's a kind of a lose lose situation. 189 00:15:05.570 --> 00:15:07.639 I hope, I mean I hope they want to help and just can't. 190 00:15:07.679 --> 00:15:11.639 It's likely they don't really want to help, but I think most of the 191 00:15:11.679 --> 00:15:15.279 people that claim to love me, even though they don't feel it. I 192 00:15:15.399 --> 00:15:18.960 think they do want to help me. They just they're isolated. They're a 193 00:15:18.159 --> 00:15:24.309 separate node unto themselves, and one node by itself can't be a safety net. 194 00:15:24.269 --> 00:15:30.389 So anyway safety. That was a cool aut by discovered and I'd like 195 00:15:30.429 --> 00:15:33.350 to try it out. Man, I've talked for too long. I need 196 00:15:33.350 --> 00:15:37.259 to go edit some of this short in the podcast a little bit and I'll 197 00:15:37.259 --> 00:15:39.580 talk to you tomorrow. Have a great rest of your night, take care 198 00:15:39.580 --> 00:15:48.620 of and now back to the wall.