Denying climate/ Change can have deadly results/ If not influence

WEBVTT 1 00:00:01.320 --> 00:00:06.799 Welcome back to the mighty EMO Dojo. My Name's John and these are my 2 00:00:06.960 --> 00:00:18.030 updates. So today's updates include my perspective on the giant Winter Storm Gripping America, 3 00:00:21.940 --> 00:00:30.980 what I learned about influencers versus celebrities, a sneak peak about this weekend's 4 00:00:31.059 --> 00:00:37.929 guest and, of course, an update on the EMO Dojo project. So 5 00:00:38.409 --> 00:00:49.729 sit back, relax and enjoy. You know, as a Californian, I 6 00:00:49.850 --> 00:00:54.000 never really paid much attention to the weather maps. When I'd watch the Morning 7 00:00:54.719 --> 00:00:58.880 News, you know national newscast, I would just look at it like, 8 00:00:58.960 --> 00:01:02.399 Oh hell, it's pretty wild over there. It's always blue and white and 9 00:01:02.560 --> 00:01:07.269 purple and we always have the orange and yellow and red. Every once in 10 00:01:07.310 --> 00:01:11.950 a while people would get some green and apparently that's like perfect weather. Green. 11 00:01:11.189 --> 00:01:15.790 You Want Green. But then, of course California started getting wildfires. 12 00:01:15.950 --> 00:01:21.540 And Yeah, ultimately one of the reasons I moved away from California. Well, 13 00:01:21.659 --> 00:01:26.739 not permanently, it's like my home, but was because of all the 14 00:01:26.819 --> 00:01:33.450 concrete. For one, it just everything was built up and then the smoke. 15 00:01:33.769 --> 00:01:38.969 Then the smoke came forest fires. At some point we were surrounded and 16 00:01:38.569 --> 00:01:45.209 the way the bay works around San Francisco, is it? Just if it's 17 00:01:45.370 --> 00:01:48.280 pulling the are the wrong way, it's going to draw all of the smoke 18 00:01:48.439 --> 00:01:53.519 from the surrounding mountains right down into the on top of the bay water effectively, 19 00:01:53.200 --> 00:01:57.799 and if you live anywhere near there. So yeah, I had masks 20 00:01:59.000 --> 00:02:05.390 from back then, well before the pandemic came around. But you know, 21 00:02:05.549 --> 00:02:08.669 then I got to Louisiana, and this is the weird thing too. So 22 00:02:08.870 --> 00:02:14.469 when I get to the new place, the weather castors are saying things like, 23 00:02:14.990 --> 00:02:17.580 Oh, this is record breaking. So anyway, the people there are 24 00:02:17.620 --> 00:02:23.780 also surprised. And Louisiana, yeah, just got chased out of there by 25 00:02:23.819 --> 00:02:29.139 a couple of hurricanes. Like literally lived through two hurricanes down there. That 26 00:02:29.340 --> 00:02:34.969 was weird. Oklahoma got up here and there are. The first thing was 27 00:02:35.169 --> 00:02:38.689 ice storm. I talked about this kind of during the ice storm or back 28 00:02:38.689 --> 00:02:45.639 when it happened, but people that aren't from here or from experience to true 29 00:02:45.680 --> 00:02:50.039 I storm wouldn't know what it is. So here's the thing. I've been 30 00:02:50.159 --> 00:02:54.159 to and lived in like Tahoe right, not in the lake around the lake, 31 00:02:54.240 --> 00:03:01.110 Tahoe city specifically, and also Alpine meadows and on her lake. So 32 00:03:01.389 --> 00:03:07.590 I have lots of experience with snow and super cold weather, but I had 33 00:03:07.750 --> 00:03:13.460 no experience with an ice storm. I don't know what that's sure why. 34 00:03:14.060 --> 00:03:17.340 Maybe I have, but I just didn't realize it, because the way the 35 00:03:17.620 --> 00:03:22.099 infrastructure and like Taho was built, it's built for that, I guess, 36 00:03:22.659 --> 00:03:25.979 like the power lines are underground and such. So when, anyway, when 37 00:03:27.169 --> 00:03:30.090 this ice storm hit Oklahoma a bit early in the season, all of the 38 00:03:30.210 --> 00:03:34.090 trees still had their foliage on them, all the leaves were there, all 39 00:03:34.129 --> 00:03:38.650 the bristles and needles and everything were on all of the plants, and that 40 00:03:38.849 --> 00:03:45.159 collected tons of water, literally tons and way down all these things and broke 41 00:03:45.240 --> 00:03:50.159 them, basically. And it froze for so long outside. We're talking below 42 00:03:50.240 --> 00:03:53.120 freezing for many days in a row of Blu week or ten days or something 43 00:03:53.159 --> 00:03:59.069 ridiculous, and it froze everything hard. Anything outside that was made of water 44 00:03:59.949 --> 00:04:03.669 was frozen. I saw a truck hit a tree and the tree exploded like 45 00:04:03.750 --> 00:04:09.349 a chandelier. They just that's it, while the truck didn't really get much 46 00:04:09.389 --> 00:04:13.539 damage at all. Was the strangest thing ever. Anyway, that was historic. 47 00:04:13.659 --> 00:04:17.379 And now this past week I thought, man, that's an early storm. 48 00:04:17.459 --> 00:04:20.339 So another big storm comes down and not only is it cold, it 49 00:04:20.740 --> 00:04:26.970 started to bring snow. Well, people around here aren't used to snow, 50 00:04:27.370 --> 00:04:30.410 not like this kind of snow. I guess I asked people before, like 51 00:04:30.490 --> 00:04:32.569 when I first moved here, does it snow here? And they're like yeah, 52 00:04:32.569 --> 00:04:36.970 maybe once or twice a year. So I figured that meant snow like 53 00:04:38.759 --> 00:04:42.839 like Tahoe, like feet, many feats of snow. Nah, I didn't 54 00:04:42.839 --> 00:04:45.240 mean that. I think it meant like an inch or two. Maybe. 55 00:04:46.800 --> 00:04:50.560 The reason I know this is because now that it's snowed six inches, there 56 00:04:50.600 --> 00:04:56.149 are nearly enough snow plows to get to the streets, so they only plowed 57 00:04:56.310 --> 00:05:01.949 the main streets and everybody in the subdivisions and the neighborhoods, they're literally screwed. 58 00:05:02.829 --> 00:05:06.899 They have they don't have shovels for the fronts of their trucks. These 59 00:05:06.939 --> 00:05:11.339 people don't even know what chains are. They don't know what tire chains are, 60 00:05:11.379 --> 00:05:14.339 snow chains are like in California you often see, oh, there's a 61 00:05:14.379 --> 00:05:17.819 chain requirement. If you going up highway eighty or over highway fifty, there's 62 00:05:17.860 --> 00:05:21.930 a chain requirement. Well, for this whole entire storm I've watched all of 63 00:05:23.050 --> 00:05:30.129 the local newscast nobody wants is mentioned chain requirements, and yet they continually report 64 00:05:30.250 --> 00:05:33.689 crashes of people on the freeway sliding out of control because they don't have any 65 00:05:33.730 --> 00:05:38.759 fucking chains. I don't get it. Are they spending their money here on 66 00:05:38.920 --> 00:05:42.839 guns instead of chains? was there some threat they needed the guns for? 67 00:05:43.920 --> 00:05:47.240 Like, where were they when the terrorists were trying to take over the capital? 68 00:05:47.279 --> 00:05:50.870 All these gun nuts are they? I don't I don't get it. 69 00:05:51.310 --> 00:05:55.069 Are you buying guns instead of chains? Like, why was this area not 70 00:05:55.230 --> 00:05:59.589 prepared if it's snowed? That's the mind boggling thing and it drives me crazy 71 00:05:59.629 --> 00:06:01.829 because I've really, I feel like I've been cooped up in a little cage 72 00:06:01.870 --> 00:06:06.420 for like four days now. So well, I guess I'm not, and 73 00:06:06.500 --> 00:06:10.939 I'm going to exercise but my freedom. Tomorrow I'm going to go out, 74 00:06:12.220 --> 00:06:15.379 because the truck is four wheel drive and has all terrain tires, so I'm 75 00:06:15.420 --> 00:06:19.009 just going to fucking back out of the snowy ass driveway here in the apartment 76 00:06:19.050 --> 00:06:25.689 complex and weave my way around all the idiots who have backed out of their 77 00:06:25.730 --> 00:06:29.970 parking spots and can't move now and are basically blocking the driveways and huts. 78 00:06:30.250 --> 00:06:34.279 It's a mess again because nobody has like a fifty dollar set of chains or 79 00:06:34.360 --> 00:06:39.160 cables to put on their tires. I'm also wondering what a lot of the 80 00:06:39.240 --> 00:06:43.160 people see. Also in the news in America there's this kind of myth that 81 00:06:43.680 --> 00:06:47.709 a lot of people are moving from California to Texas, and that may or 82 00:06:47.750 --> 00:06:50.949 may not be true. I know certainly some people are. So I don't 83 00:06:50.949 --> 00:06:56.509 know what a lot is, but I know I moved from California to not 84 00:06:56.750 --> 00:07:01.860 fucking Texas, to Louisiana and on my way up from Louisiana to Oklahoma, 85 00:07:01.899 --> 00:07:08.100 I specifically drove my ass around Texas, not into Texas. It's not my 86 00:07:08.180 --> 00:07:11.899 kind of place. See that like Oklahoma. People might think of it as 87 00:07:12.899 --> 00:07:14.860 well. I don't know what they think of it. As I thought it 88 00:07:14.939 --> 00:07:17.850 was he'll Bie, but now that's more Georgia, Tennessee at West Virginia. 89 00:07:17.889 --> 00:07:24.930 Apparently definitely got some swamp people in Louisiana, but obviously those aren't hills, 90 00:07:25.009 --> 00:07:28.730 so they're not I'll billy's. But no, Oklahoma just seems like a place 91 00:07:28.810 --> 00:07:33.319 people go to hide like anarchist and crazy people. That's what Oklahoma reminds me 92 00:07:33.399 --> 00:07:36.959 of Texas, on the other hand. So yeah, obviously there's a reason 93 00:07:38.000 --> 00:07:41.680 why things are cheaper in Texas. Look, they have a crappy infrastructure. 94 00:07:42.079 --> 00:07:45.350 They get one GODDAMN ICE COO. Okay, now, to be fair, 95 00:07:46.430 --> 00:07:50.350 it is extra cold in at the end of this week they're talking about it 96 00:07:50.870 --> 00:07:58.779 might get above thirty, which will actually have been a fifty degree swing from 97 00:07:58.899 --> 00:08:03.540 two days ago. So two days ago it was twenty and in a couple 98 00:08:03.579 --> 00:08:09.339 more days it'll be almost thirty. So that's a pretty big swing and temperature, 99 00:08:11.019 --> 00:08:15.250 fifty degree swing and temperature, and yet we still won't be up to 100 00:08:15.410 --> 00:08:18.889 freezing. So all of us snow outside. It just sits there. If 101 00:08:18.930 --> 00:08:22.449 people drive on it, it squishes it down like sand, compresses it. 102 00:08:24.529 --> 00:08:26.519 But there's like, I don't know, eight inches on my back patio that 103 00:08:26.560 --> 00:08:31.680 accumulated and snow drifted. I kicked some of it and I was able to 104 00:08:31.720 --> 00:08:33.000 sweep a lot of it with the broom. That's how light it was. 105 00:08:33.799 --> 00:08:37.639 ANYWAYS, wanted to get rid of that shit before it started to melt and 106 00:08:37.720 --> 00:08:43.870 get much heavier and turn into actual work. And the crazy myth that Fox 107 00:08:43.990 --> 00:08:48.429 News is peddling about Texas and the power grid down there. So apparently the 108 00:08:48.549 --> 00:08:54.110 power grid in Texas is just completely overwhelmed, obviously because it's so goddamn cold. 109 00:08:54.149 --> 00:08:58.139 It's minus something right, it's less than zero. Well, at that 110 00:08:58.419 --> 00:09:03.179 temperature for so many days again, the pipes freeze, people can't run water 111 00:09:03.779 --> 00:09:09.379 and now here's what's going on down in Texas because they have not winter rised 112 00:09:09.620 --> 00:09:13.970 their industries. Their industries are set up to provide power in the summertime because 113 00:09:13.970 --> 00:09:18.330 it gets fucking hot there and everyone needs their air conditioning. Well, the 114 00:09:18.450 --> 00:09:22.769 machinery that runs their power plants is not set up for this kind of cold 115 00:09:22.809 --> 00:09:24.799 weather. That goes for the wind turbines, it goes for the gas, 116 00:09:26.440 --> 00:09:31.600 the oil, all of it. Solar panels get covered in snow whatnot. 117 00:09:31.360 --> 00:09:39.429 But solar and wind only contribute maybe ten percent of power to Texas has energy 118 00:09:39.509 --> 00:09:45.629 grid, whereas gas and oil contribute a far greater amount. And when those 119 00:09:45.669 --> 00:09:50.590 things failed it's much worse. So I'm not pointing fingers in anyone thing. 120 00:09:50.629 --> 00:09:56.620 I think it's smart to divest our energy resources so we don't rely on any 121 00:09:56.740 --> 00:10:00.940 one thing. But Holy Moli. So, I mean, don't you get 122 00:10:00.940 --> 00:10:05.019 it, people? They have grappy infrastructure. They knew some day it would 123 00:10:05.059 --> 00:10:07.129 get cold and their stuff would freeze up. So, basically, the valves, 124 00:10:07.570 --> 00:10:11.049 the meters, the things they used to read the flow of energy and 125 00:10:11.129 --> 00:10:15.529 things like that, they just freeze up. People can't get to work because 126 00:10:15.570 --> 00:10:18.330 cars freeze up. Of Diesel fuel turns to GEL, and some of these 127 00:10:18.450 --> 00:10:22.720 tractors and they can't move anymore. It's it's all. That's how cold it 128 00:10:22.840 --> 00:10:26.799 got. Or is I should stay. I'm sitting in a warm apartment and, 129 00:10:28.759 --> 00:10:31.399 you know whatever, I go outside for entertainment, not for whatever. 130 00:10:31.759 --> 00:10:35.070 Anyway, the point being is if, yeah, if you're living somewhere that's 131 00:10:35.070 --> 00:10:39.230 cheap, there's a reason that it's cheap, and in this case that's the 132 00:10:39.350 --> 00:10:45.110 reason they didn't pay for the proper infrastructure and the in the ironic thing is 133 00:10:46.350 --> 00:10:50.580 is a lot of people in Texas are like tend to be conservative, right 134 00:10:50.620 --> 00:10:56.580 leaning and to some extent, climate deniers. Climate Change Deniers, not sure 135 00:10:56.620 --> 00:11:01.220 the proper term there, and that's exactly what's biting them in the ASS right 136 00:11:01.220 --> 00:11:03.850 now. The same thing that they were talking shit about California, for with 137 00:11:05.009 --> 00:11:09.809 the grass fires, forest fires, that's all climate change driven. Well, 138 00:11:11.129 --> 00:11:16.570 this is what happens in Texas and it freezes all your shit down. How 139 00:11:16.649 --> 00:11:20.519 many people in Texas are dead now because they froze to death because they had 140 00:11:20.720 --> 00:11:24.919 no water, no energy, no lights. Get in the car and they 141 00:11:24.960 --> 00:11:26.279 go out and they get stuck in the snow because they don't have the proper 142 00:11:26.320 --> 00:11:30.960 equipment on their car. So now they're stuck in the snow until they're fuel 143 00:11:31.039 --> 00:11:35.190 and their car runs out. Now they freeze because nobody can get to them, 144 00:11:35.230 --> 00:11:39.070 because the roads are still closed, because the fire trucks can't get through 145 00:11:39.429 --> 00:11:41.269 they don't have the right kind of tires and all that stuff for snow either. 146 00:11:41.669 --> 00:11:46.350 There was a crash on the turnpike where some big rig caught on fire 147 00:11:46.389 --> 00:11:48.539 and they couldn't get anything to it for like half an hour. By the 148 00:11:48.620 --> 00:11:52.899 time they got a tank to it, all the tank run out super quick 149 00:11:52.940 --> 00:11:58.220 and then froze over. It's just some mess, completely ill prepared. So 150 00:11:58.419 --> 00:12:01.850 if you live in the in the Arctic, they got windmills that lasts and 151 00:12:01.009 --> 00:12:05.649 can run in super cold weather, way worse temperatures than this. Why? 152 00:12:05.929 --> 00:12:09.450 Because they've been winter rized. Same with their pipes for their oil. They 153 00:12:09.570 --> 00:12:15.529 just weren't ready. In Texas so all those people who migrated to Texas because 154 00:12:15.529 --> 00:12:18.360 it's cheaper, over the next ten years of probably going to find things become 155 00:12:18.399 --> 00:12:22.039 a lot more expensive. And it's funny too, because a lot of times, 156 00:12:22.120 --> 00:12:26.559 especially I noticed in places like Louisiana, where I used to think, 157 00:12:26.600 --> 00:12:30.750 well, why did they move there? Well, obviously people don't necessarily move 158 00:12:30.830 --> 00:12:35.629 there, but why do they stay there if there's always hurricanes and things tearing 159 00:12:35.669 --> 00:12:39.429 up your land and flood you out? Well, I didn't think about it 160 00:12:39.470 --> 00:12:41.870 until I live there, and this is kind of the cool thing about moving 161 00:12:41.909 --> 00:12:46.419 around is that you actually get to learn a lot about why things are well, 162 00:12:46.539 --> 00:12:50.460 and Louisiana there's a lot of poor people. They have nowhere else to 163 00:12:50.539 --> 00:12:56.419 go or they have this weird kind of golden cage situation where they have family 164 00:12:56.500 --> 00:13:03.409 property there. So the family property isn't worth that much to sell and go 165 00:13:03.570 --> 00:13:09.090 live somewhere else safer and kind of become like a climate migrant. So it's 166 00:13:09.250 --> 00:13:13.559 kind of in their mind better just to keep the property because the storms are 167 00:13:13.759 --> 00:13:16.639 that bad. They aren't that frequent, but you know over the years they're 168 00:13:16.639 --> 00:13:20.720 going to get worse and more frequent. But you know, again, what 169 00:13:20.799 --> 00:13:26.559 are they going to do is sitting on property that's quickly going down in value 170 00:13:26.149 --> 00:13:31.429 and they're already kind of poor. So where are they going to go? 171 00:13:31.909 --> 00:13:35.909 And where would you go? Would you just ride it out? I don't 172 00:13:35.909 --> 00:13:37.429 know. I start to think Yek, yeah, that is a reasonable thing 173 00:13:37.509 --> 00:13:41.429 to do, although I swear to God if I lived in Louisiana, I 174 00:13:41.460 --> 00:13:45.539 would definitely live on posts, live on pylons, or whatever you want to 175 00:13:45.580 --> 00:13:48.059 call them. You know, big peers that come out of the ground. 176 00:13:48.139 --> 00:13:50.299 O would have them drilled really deep into the ground, so I know they 177 00:13:50.299 --> 00:13:54.620 hit bedrock and then they'd come up out of the ground like at least ten 178 00:13:54.769 --> 00:13:58.129 fifteen feet, and then I would put my house on top of those posts. 179 00:13:58.769 --> 00:14:03.730 That's one way. or I would build a house on floating concrete, 180 00:14:03.169 --> 00:14:09.570 much like the houses over an Iceland in places like that that also suffer from 181 00:14:09.610 --> 00:14:13.120 global warming because the sea is rising and they are able to live on the 182 00:14:13.279 --> 00:14:18.200 coasts in normal houses that are just peered with chains to these giant doc things, 183 00:14:18.279 --> 00:14:22.320 but their houses go up and down with the water. I think everybody, 184 00:14:22.440 --> 00:14:26.429 and like a place like Oklahoma where they have lots of wind, should 185 00:14:26.429 --> 00:14:31.509 live in a dome, like a dome, a geodesec don't home house. 186 00:14:31.870 --> 00:14:35.429 Oh my God, there are some that are so cool and I'm pretty sure 187 00:14:35.429 --> 00:14:41.019 the costs keep coming down lower and lower until they're competitive now with the regular 188 00:14:41.259 --> 00:14:46.659 home construction. But look up like high tech Geodesic Dome home on Youtube and 189 00:14:46.740 --> 00:14:50.539 go I got stuck in a wormhole. Man. There's just like Whoa, 190 00:14:50.740 --> 00:14:54.809 so many cool things, spiral staircases that kind of circle the outside of the 191 00:14:54.929 --> 00:14:58.289 Dome and a Nice Circle and the very top of the Dome that's your master 192 00:14:58.370 --> 00:15:05.129 bedroom that looks out over everything. Super Cool Anyway. Yeah, I think 193 00:15:05.169 --> 00:15:09.159 it's important to have the proper construction for your zone, but the thing is 194 00:15:09.360 --> 00:15:13.279 with climate change, the zones keep moving so quickly, so you almost have 195 00:15:13.440 --> 00:15:20.039 to have a fireproof, windproof, floodproof kind of home that moves or is 196 00:15:20.240 --> 00:15:26.350 movable. I mean, in my mind I'm envisioning this network of shipping container 197 00:15:28.070 --> 00:15:33.669 communities. They might exist already, but not like I'm thinking. I'm talking 198 00:15:33.710 --> 00:15:39.899 about ones that have actually a transport network that's included with your rent. So 199 00:15:39.940 --> 00:15:43.379 if you live in a fancy and all the transport containers look the same, 200 00:15:43.500 --> 00:15:46.659 but like a shipping container you'd see on a train or a ship or whatever, 201 00:15:46.740 --> 00:15:52.049 but they all meet the same standards. Very Nice, all the proper 202 00:15:52.090 --> 00:15:56.250 amenities that you'd like, but with the rent that you pay, or I 203 00:15:56.330 --> 00:15:58.570 guess you could buy it, figure out some way to buy it. Obviously 204 00:15:58.570 --> 00:16:03.250 people like to own things. Comes a transport network that you could basically live 205 00:16:03.399 --> 00:16:08.840 anywhere you want within the network. So say they've got property on the edge 206 00:16:08.879 --> 00:16:14.639 of the Hudson River, wherever, you know, or it just going to 207 00:16:14.720 --> 00:16:18.669 be random property wherever. But the thing is you could just have your trailer 208 00:16:18.710 --> 00:16:22.230 plop there, live there for a little while, have it picked up, 209 00:16:22.230 --> 00:16:26.309 put on the train, put on a boat taking over to Japan, dropped 210 00:16:26.350 --> 00:16:32.190 off over there like a stacked trailer village. You could do anything with these 211 00:16:32.230 --> 00:16:34.340 things and people can just go move where they want to. But, more 212 00:16:34.379 --> 00:16:41.580 importantly, people that need to move could be easily moved to safety when things 213 00:16:41.700 --> 00:16:48.129 like ice storms, fires, floods and those sort of things occur. So, 214 00:16:48.250 --> 00:16:52.090 you know, I'm like generation X, right. We grew up, 215 00:16:52.330 --> 00:16:56.929 we were programmed a certain way. We came to create a bunch of cool 216 00:16:56.970 --> 00:17:03.519 things on earth and you know, that's my perspective and a lot of my 217 00:17:03.880 --> 00:17:11.279 peers they are really dismissive of influencers, and I was at first because I 218 00:17:11.400 --> 00:17:15.950 did not understand what that is like. Well, I don't what is this 219 00:17:15.150 --> 00:17:19.670 exactly, because at first glance you get the idea that this why is this 220 00:17:19.869 --> 00:17:25.150 person famous for doing nothing, and I'm like, that's just the detail. 221 00:17:25.190 --> 00:17:27.670 Active in me said that can't be, that's something else going on here. 222 00:17:29.269 --> 00:17:34.019 So I've been doing a bunch of research, both in audiobooks and documentaries on 223 00:17:34.180 --> 00:17:38.980 the television, and what I learned, I think, is like the key 224 00:17:40.140 --> 00:17:48.210 that will help generation x and baby boomers finally understand what an influencer is and 225 00:17:48.410 --> 00:17:52.849 maybe not be so dismissive about them. So, if you don't want to 226 00:17:52.849 --> 00:17:57.799 listen any further, and influencer is a salesperson. Yeah, that's what it 227 00:17:57.880 --> 00:18:03.680 comes down to. So you have what will generically call content creators. These 228 00:18:03.720 --> 00:18:08.039 are people that put stuff up on the Internet for whatever reason. Okay, 229 00:18:08.079 --> 00:18:14.269 after a while they develop some credibility with their small audience of whatever it is. 230 00:18:15.589 --> 00:18:19.869 Here's where a lot of apparently content creators fail on their way to becoming 231 00:18:19.910 --> 00:18:23.869 an influencer, if that's what they're trying to be. They fail in picking 232 00:18:23.950 --> 00:18:30.660 a focus because they fail to understand that being an influencers simply being a salesperson. 233 00:18:30.220 --> 00:18:37.140 So to become an influencer it's important to pick the things you want to 234 00:18:37.259 --> 00:18:42.130 sell. Are you going to sell cosmetics? You're going to sell vagina candles? 235 00:18:42.170 --> 00:18:47.490 Are you going to sell, you know, audio programs? Are you 236 00:18:47.609 --> 00:18:49.849 got to like? What is the thing you're going to sell? Dog Food 237 00:18:51.369 --> 00:18:56.240 Sneakers, watches? Pick it, whatever it is, whatever genre you're in. 238 00:18:56.400 --> 00:18:59.480 There's a lot of people like. For example, there's a guy I 239 00:19:00.160 --> 00:19:07.160 listen to, Mike del Gattio. He's a Youtuber who is really into microphones, 240 00:19:07.559 --> 00:19:11.390 and so when you're a podcaster and you're looking into the best microphones, 241 00:19:11.430 --> 00:19:17.150 you often come across Mike's Youtube Channel, where he reviews all the microphones you've 242 00:19:17.150 --> 00:19:22.470 been thinking about. Well, he's done that enough that he's become influential and 243 00:19:22.750 --> 00:19:29.900 now he gets product and, ostensibly money from microphone companies. They send him 244 00:19:29.940 --> 00:19:33.220 free microphones, he talks about them, good or bad. I'm not sure 245 00:19:33.380 --> 00:19:37.779 who pays him, but he also is a voiceover actor. So what he 246 00:19:37.859 --> 00:19:42.890 is influencing and talking about also adds credibility directly to his day job, let's 247 00:19:42.930 --> 00:19:47.609 call it. So, in Mike's case. He had a nice tight focus, 248 00:19:48.289 --> 00:19:56.680 created content consistently and persisted and Voila, he's an influencer now, and 249 00:19:56.799 --> 00:20:00.160 that's when I started to track it back to like pick any any Weirdo right, 250 00:20:00.640 --> 00:20:06.319 not not mike or the not micors microphone show and anything like that, 251 00:20:07.039 --> 00:20:11.190 but people that you just see randomly show up on Ellen degenerest during the daytime, 252 00:20:11.430 --> 00:20:17.509 like during Covid I've had opportunity to watch daytime TV and people show up 253 00:20:17.509 --> 00:20:19.109 on Ellen. I'm like, who the fuck is that? I don't know 254 00:20:19.230 --> 00:20:22.380 that person and I'll go look into it. I'm like, Oh, it's 255 00:20:22.420 --> 00:20:26.500 an influencer and I'll go look into what they influence. It's always something. 256 00:20:26.539 --> 00:20:30.740 They always sell something. So that makes it pretty straightforward. And then, 257 00:20:32.420 --> 00:20:37.089 of course there are celebrities who are also influencers. It gets a little bit 258 00:20:37.210 --> 00:20:41.450 mixed up here, but let's try to decipher it. So in my mind, 259 00:20:41.569 --> 00:20:45.930 or for what I can discern, a celebrity has made it famous doing 260 00:20:47.130 --> 00:20:52.000 something other than being a salesperson. Does that make sense? So they're an 261 00:20:52.000 --> 00:20:56.839 artist, of some sort of performer whatever, a poets, you name it, 262 00:20:56.920 --> 00:21:02.559 a model, those are celebrities. They can use that celebrity for sure 263 00:21:02.920 --> 00:21:07.990 to become an influencer. Celebrities are instant influencers the moment they want to sell 264 00:21:07.109 --> 00:21:11.190 something. Of course, the flip is not necessarily true, right. A 265 00:21:11.829 --> 00:21:18.269 salesperson is not a celebrity. Now there are people that are so good at 266 00:21:18.309 --> 00:21:25.140 selling things they eventually elevate to the level of celebrity. You could probably think 267 00:21:25.180 --> 00:21:29.059 of very few, because that's how seldom it happens. Most of the people 268 00:21:29.140 --> 00:21:33.130 we think of that our celebrity influencers, were celebrity of some sort. Used 269 00:21:33.250 --> 00:21:40.769 whatever minor celebrity they had and played their cards right, leverage into business opportunities, 270 00:21:41.289 --> 00:21:48.279 became prominent influencers. That way, maintain themselves in the public spotlight became 271 00:21:48.400 --> 00:21:52.759 celebrities on top of that. So they became celebrity for being influencers. So 272 00:21:52.920 --> 00:21:56.559 that does exist, right. I'm thinking of somebody like Kylie Jenner, who's 273 00:21:56.599 --> 00:22:00.950 just born into a spotlight of our none of her choosing right, and she 274 00:22:02.069 --> 00:22:04.150 managed to flip that eventually, with the help of others and, you know, 275 00:22:04.309 --> 00:22:10.150 her resources at hand, into a Billion Dollar, I think cosmetic industry, 276 00:22:10.269 --> 00:22:12.630 some kind of beauty product industry, but people like her are few and 277 00:22:12.750 --> 00:22:19.579 far between. Very few people become famous because of their salesmanship, like the 278 00:22:19.660 --> 00:22:23.980 shark tank people them, and you know, maybe twenty others are known, 279 00:22:25.539 --> 00:22:29.819 but by far most celebrities come from the arts, and that kind of takes 280 00:22:29.859 --> 00:22:34.730 it back one more step, right to the beginning. What are people doing 281 00:22:34.930 --> 00:22:40.329 that are creating content? Did you start out to create content because you want 282 00:22:40.369 --> 00:22:42.410 to be an influencer? If that's the case, you really should stop, 283 00:22:42.650 --> 00:22:47.799 figure out what things you want to sell and you can jump start your career 284 00:22:48.079 --> 00:22:51.480 that way, because then you're already starting to focus on the right things to 285 00:22:51.559 --> 00:22:55.559 talk about. However, if you are a person that just likes to goof 286 00:22:55.640 --> 00:22:59.750 around and, like our a hobbyist, like I would consider myself a hobbyist 287 00:22:59.789 --> 00:23:03.150 in many ways, especially this show, it's okay to accept that you're a 288 00:23:03.269 --> 00:23:08.950 hobbyist. Right. I see, there's hobbyist there's artists. Hobbyists become artist 289 00:23:10.029 --> 00:23:11.630 as the improve I see. I see it that way, but not all 290 00:23:11.710 --> 00:23:17.059 artists want to go on and become celebrity. Lots of artists have a thing 291 00:23:17.299 --> 00:23:21.900 against becoming celebrity. They think that's selling out, for example. So in 292 00:23:22.019 --> 00:23:29.490 that sense, hobbyist and artist seem to, quote unquote, create content regardless. 293 00:23:29.569 --> 00:23:33.009 They would do that if nobody was around to look at it like. 294 00:23:33.410 --> 00:23:38.049 That's a thing like. I think that is the difference between content creators and 295 00:23:38.369 --> 00:23:45.799 hobbies artists, is that content creation wasn't the thing before the Internet, whereas 296 00:23:45.960 --> 00:23:51.799 hobbies and arts were always the thing. We don't really need content creators. 297 00:23:52.880 --> 00:23:56.349 So if you're going to be a content creator to try to be an influencer, 298 00:23:56.549 --> 00:24:02.710 please eliminate some of the noise and just pick a focus. If you 299 00:24:02.829 --> 00:24:07.990 are a hobbyist and artist, fuck yeah, have fun, go balls out, 300 00:24:07.509 --> 00:24:11.140 but just do what you're doing for the passion of it, not because 301 00:24:11.180 --> 00:24:14.940 you're trying to, quote unquote, create content and put it on a schedule 302 00:24:15.099 --> 00:24:19.380 and Goddamn monetize everything. Oh my God, gives me a Migraine just thinking 303 00:24:19.420 --> 00:24:23.410 about that. How many rock bands, how manything like the best rock bands 304 00:24:23.490 --> 00:24:26.609 in history, do you think sat down in their first rehearsal? So, 305 00:24:26.769 --> 00:24:30.250 g guys, how do you think we're going to monetize this? For Fuck's 306 00:24:30.250 --> 00:24:37.970 sake, hobbyist and artists are not content creators by trade. Their Hobbyist and 307 00:24:37.089 --> 00:24:41.839 artist. What they do you can turn into intent, but that's not their 308 00:24:41.880 --> 00:24:45.680 first thing in life. They would be doing that if nobody was around. 309 00:24:48.000 --> 00:24:51.799 So I think it's important that we keep the value on the hobbyists and the 310 00:24:51.920 --> 00:24:57.549 artists and remind the content creators that they should really focus if they want to 311 00:24:57.589 --> 00:25:00.950 be influencers. Because if you're just creating content for CRIP, why are you 312 00:25:00.990 --> 00:25:07.140 putting memes out for no reason? That's so dumb, but I digress. 313 00:25:08.140 --> 00:25:15.619 I Apologize. Maybe you're just a meme hobbyist and that's cool too, so 314 00:25:17.259 --> 00:25:19.220 I'll just leave it at that. Let's be friends, okay, let's be 315 00:25:19.460 --> 00:25:26.529 friends. In fact, let's have Johnny Nash Sing us a little song about 316 00:25:26.529 --> 00:25:30.369 being friends. All right, take it away, Johnny. We're in this 317 00:25:30.650 --> 00:25:48.680 way doing a struggling alone, just like and there are times when domes. 318 00:26:06.299 --> 00:26:07.299 And now back to the wall.